Marketing Collateral
Property Marketing Pitch
Role:
Graphic Designer
Goal:
To position the Manhattan property as offering the best in borough's downtown style and charm but in the heart of iconic uptown.
strategy:
Create design-focused collateral displaying the legendary status of the building and five-star services/amenities. Derive inspiration from the ideal buyer’s lifestyle and the architecture surrounding the property. Collateral includes advertising, social media, and brochures. Maintain a consistent aesthetic across all assets and mediums, including events and PR exposure.
Print & Digital
Role:
Graphic Designer
Goal:
Promote a property or real estate agent
strategy:
Custom marketing collateral (brochures, postcards) and campaigns (email series) tailored to the ideal client and/or communicating the skills or marketing strategy of the real estate agent
Property Marketing Plan and Implementation Strategy
Role:
Graphic Designer
Goal:
To enlighten prospective buyers and reacquaint current residents with both the distinguished prestige and history of the building. To showcase the extraordinary lifestyle of the neighborhood.
strategy:
A bespoke publication, with targeted distribution, spotlighting the luxury amenities and residences of the building. An evening soirée introducing shareholders to the refreshed marketing materials and tour of a suite. On-going digital marketing to expand distribution of the publication and emphasize the desirability of the neighborhood.