Listing Presentation

Goal:

To create a flexible branding and marketing tool that fulfills the needs of the offices, managers, and agents across regional markets. The presentation should amplify the incredible value in working with the brokerage, the brokers, and the service divisions, by showcasing the depth of industry knowledge and the breadth of market intelligence. A successful presentation presents a wealth of information in a powerful, yet easily understood, structure of key value propositions and supporting statements.

Strategy:

Inspired by architecture, two distinct presentations were developed to address the variety of styles across property types and regional aesthetics. Photography and content was market specific, including iconic regional imagery and market data for the local micro-regions. For deployment, a guide was developed to empower management to speak for the presentation as advocates as well as empower agents to speak for the presentation to clients.

 

Knight Frank Residential Alliance

Role: Graphic Designer

Collateral: Collateral Toolkit (Illustration by commission), Briefing Deck, New Buyers Guide

 

Event: Open House Tour

Role: Graphic Designer

Collateral: Print ads, pamphlet, rickshaw, street team t-shirts, photo op locator, branded products on-site

 

Campaign: It's Time For Elliman

Role: Art Director, Graphic Designer

Collateral: Bus wraps, taxi tops, commuter rails, lifestyle centers, print ads, animated online banners